Retail

How Njoroge K. Found His Top 10 Customers in Ngara

Njoroge K.

Ngara, Nairobi

200+ customers captured with purchase history

100% of linked M-Pesa payments auto-reconciled

Clear top-customer list for loyalty and restocking decisions

The Challenge

High footfall but no structured record of who bought what. M-Pesa payments were hard to tie back to specific buyers.

He logs sales and customers on Starter and uses M-Pesa links on invoices for larger orders so reconciliation is automatic.

Njoroge K. runs a retail shop in Ngara. Receipts and M-Pesa messages showed money in, but not which regulars drove margin.

Simple client records and invoices mean repeat buyers have a profile. Bigger orders get an invoice with M-Pesa pay, so the till and the CRM agree.

He can name his top 10 customers and adjust stock and promotions with data instead of guesswork.

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