The situation
Wanjiru M. runs a freelance graphic design practice in Westlands, Nairobi. Client names lived in her phone, and invoices were photos or PDFs sent over WhatsApp. Follow-ups were easy to forget and she had no clear view of who owed what.
What changed with Elona CRM
On the Starter plan at Ksh 350 per month, she moved her client list into Elona CRM and started sending branded invoices with a Paystack M-Pesa link on every bill. Payments now match to invoices without her opening M-Pesa statements.
Results in the first 90 days
Her average time-to-payment improved by about two weeks compared to WhatsApp invoices. She grew from 30 to 50 clients without losing control, because every job and invoice lives in one place.